Hybrid Mashups are a really awesome concept. I love the idea of an interactive website that responds to you as a person and can create content especially for your needs.

I think my favourite example of this is http://www.thewildernessdowntown.com/

It’s fun and breathtakingly beautiful. Even the background before the movie starts responds to where your mouse is. It’s immersive and fascinating and draws you in entirely. I think that the more websites that begin to develop this level of immersion will be rising exponentially in the coming years.

Even Facebook has been jumping in on this. Just recently to celebrate Facebook’s anniversary, you could have your own ‘Facebook Movie’ showing moments from your time on Facebook.

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