Marcus Bleasdale made an interesting point on how we have to consider our audience when choosing a medium to portray our work.
If something is posted in the Guardian newspaper, it will be read by people who buy the Guardian so a predisposed to agree with its contents. If you want to reach a new audience and create a discussion, that information would have a more far reaching impact on a billboard in the city.
Bleasdale’s decision to turn his work into a new media outlet translated the information into a language that will connect better with a younger audience. His desire to engage them in the important issues, that they will invariably have a level of impact on as they become consumers, was translated effectively into a new medium. It didn’t lessen his work, it merely made it available to a new demographic.
If a graphic novel or a video game can be created to inform people on important information, what other types of media can be used? Gifs and Vines are such an intrinsic part of internet society, perhaps that could be an interesting engagement tool?

I entirely agree and connect with Bleasdale’s comments on how photography is better the more you understand. His belief that the emotion behind a piece of work is primary and the image is secondary is an interesting dynamic that reflects our desire as photographers to create a narrative that engages people, rather than just being aesthetically pleasing and then fading into the background of an over-saturated society of image consumption.