PETA appears to have a problematic relationship with women when it comes to their advertising campaigns, and people in general quite frankly.
From Holocaust pictures to dressing up as members of the Klu Klux Klan, PETA seem to believe that any publicity is good publicity, even if it’s the media and general public calling you completely degrading and inappropriate.
http://www.businessinsider.com/peta-shocking-controversial-ads-2011-10?op=1&IR=Tthis-ad-for-petas-holocaust-on-your-plate-campaign-was-banned-by-germanys-high-court peta-dressed-up-as-klan-members-for-this-publicity-stunt-at-the-westminster-dog-show petas-got-autism-billboard-in-newark-was-pulled-by-the-ad-company-that-hosted-it-because-of-complaintsPETA likes to shock, but while I could write a whole Symposium Presentation alone on the issues with PETA (they aren’t very nice to animals for instance), I want to focus on their relationship with women and how they treat them in their photography advertisements.

15_peta-meat-withlogo-a_o_424http://www.matthewbrindle.com/filter/commercial/BNTM-Cycle-6
This picture was taken by Mathew Brindle, and depicts the model (Jade McSorely) being hung like a piece of meat from chains. Other than the fact that the picture looks like a Serial Killer B Movie poster, it is also degrading the model to less than human, literally branding her as a ‘piece of meat’.

Huffington Post says

PETA’s campaigns have always used the bodies of young, thin white women as a canvas of protest. Their billboard campaigns have deliberately equated women’s sexuality with animal rights, notably in their “I’d Rather Go Naked Than Wear Fur” and “Be An Angel for Animals” campaigns. For an organisation which campaigns against the cosmetic industries’ use of animal testing, PETA seem unwilling or unable to engage with the relationship between the fashion-beauty complex, animal testing and torture, and their own use of pornography.
http://www.huffingtonpost.co.uk/louise-pennington/peta-has-it-gone-too-far-sex_b_2425174.html

PETA regularly uses violence against women in their campaigns, and in fact created a whole advertisement around the premise of a boyfriend going vegan, and in doing so breaking his girlfriends neck during sex. http://www.huffingtonpost.ca/2012/02/15/peta-boyfriend-went-vegan-ad_n_1280061.html


The premise is quite simple: she is suffering some of the unfortunate consequences of “sex injuries such as whiplash, pulled muscles, rug burn, and even a dislocated hip” caused by “mind-blowing intercourse” since her boyfriend has become vegan. This video quite clearly correlatesviolence against women with a “healthy” sexual relationship. Whilst there areimportantdebates to be had regarding BDSM, encouraging violent sex in advertising without contextualising consent is a dangerous step to take.The attempt to make the video seem lighthearted with the girlfriend smiling at the end of the video in fact does nothing but reinforce the rape myth that women enjoy rape, and that violence between partners doesn’t count as abuse. It entirely trivialises the seriousness of rape and violence. 

The attempt to make the video seem lighthearted with the girlfriend smiling at the end of the video in fact does nothing but reinforce the rape myth that women enjoy rape, and that violence between partners doesn’t count as abuse. It entirely trivialises the seriousness of rape and violence.

a-scantily-clad-pamela-anderson-starred-in-this-ad-which-was-banned-in-montreal-because-it-was-sexistThis PETA advert with Pamela Anderson is probably one of the more famous ad campaigns they have done. PETA stands by the notion that ‘sex sells’, but the combination of sexually appealing imagery and drawing on a women as if they were a piece of meat to be cut up entirely degrades the women to less than human, something to be objectified for the male gaze.

These images reinforce rape culture by portraying women as nothing more than sex objects, less than human, and they all have the sinister undertones of violence towards women.

I will probably include PETA in my Presentation, because being able to show evidence of a whole company perpetrating rape culture under the guise of a good cause will hopefully have an impact with my audience, and make them understand the problems this kind of imagery cause in society from the consistent exposure.

PETA’s campaigns perpetuate a hyper-sexualised and hyper-masculinised culture in which women’s bodies are considered nothing more than objects. PETA have begun romanticising and eroticising violence against women with their “Stay Firm and Fresh” and “Boyfriend Went Vegan and Knocked the Bottom out of Me” campaigns. Their relationship with the porn industry makes their targeting of children questionable. It also makes me wonder how many people PETA are converting to veganism with their campaigns, or, have they gone so far as to alienate the very people they were aiming to convert?

http://www.huffingtonpost.co.uk/louise-pennington/peta-has-it-gone-too-far-sex_b_2425174.html

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